Since becoming the head of the London Academy of Health & Beauty and Penina’s Clinic, Penina initiated the implementation of her motto “empowering people through informed choice.”
Penina strongly believes that therapists should have a much greater in-depth knowledge, extensive comprehensive skills and confidence in the treatments and products that they are using, similarly, clientele should have an in-depth, informed choice of treatments and products i.e. the benefits, the functions, the ingredients, what they do and how it affects their skin.
Throughout her long 30 years of experience in the educational and cosmetic field, Penina has used the London Academy of Health & Beauty as her “laboratory.”
Working with various skincare brands Penina catalogued clientele feedback, reaction and opinion as well as which ingredients worked best with which skin type. Utilizing particular ingredients to be used for specific skin conditions.
Her main objective was to create a “skin fitness” regime for her clientele, whereby results mattered.
Once Penina had targeted the need, she tailored the treatment to treat the condition, optimising the maximum benefit from the product. In the Clinic and Academy it was the results that mattered, so much so that clients attending Penina’s Clinic came for more than just a facial. They came for advice, information etc, as can be seen from the many testimonies.
Clients became aware not only of the benefits of their treatments, but also the effects that the active skincare ingredients had on their skin. What was a challenge thirty years ago became an achievement.
Penina’s doctrine and methods produced a multitude of awards from the beauty industry, namely:
Well known “skincare houses” recognised her in-depth knowledge and input and regularly ask for her input on their future developments.
Realising the difficulty in implementing all of her ideas, Penina embarked on producing her own brand of “pure performance skincare” that targeted skin fitness and skin renewal treatments.
Her goal was to optimise skin health through evidenced based skincare ingredients utilising her over 30 years of experience and knowledge in their development.
The results were simply outstanding. Since its’ introduction into the Clinic and her ex-students clinics, Penina’s Skincare range has quickly established a reputation for quality and excellence.